Webhook basics: send subscribers anywhere

Webhooks are an Agency feature. They let you POST conversion events to any URL — useful for custom CRMs, data warehouses, Zapier/Make hooks, or anything else.

Setup

1. On the Agency plan, open Site settings → Webhooks.
2. Enter your endpoint URL (must be HTTPS).
3. Save. We'll fire a JSON POST on every conversion.

Payload format

{
  "event": "conversion",
  "email": "lead@example.com",
  "popupId": "...",
  "popupName": "Welcome Discount",
  "variantId": "...",
  "metadata": { "url": "https://your-site.com/", "referrer": "" },
  "timestamp": "2026-05-05T12:00:00.000Z"
}

Reliability

• Your endpoint should respond with HTTP 2xx within 8 seconds.
• On 5xx, timeout, or unreachable, we retry up to 5 times with exponential backoff.
• Failed payloads dead-letter after retries — visible in the Integration log.