Pop the Lead
Sign inStart free — no card
popthelead.com
Built for Shopify, Webflow, and WordPress stores

Conversion-grade popups.
In minutes, not weekends.

Drag-and-drop builder, real A/B tests, smart optimization, and native sync with Klaviyo & Mailchimp. Built for e-commerce teams who’d rather ship than guess.

Start free — no cardTry the builder live
Be one of the first Shopify stores on it
4-minute setupShopify · Webflow · WPGDPR · SOC 2 roadmap
9:415G

FIRST VISIT

Welcome to the studio.

Take 10% off your first order — on us.

you@studio.com

One use per customer. No spam, ever.

Live template · Welcome

Trusted by e-commerce teams at

Sage & SonsNorthwellMaison VerdeAtlas GoodsHearth & HideWilder Co.

Integrates with

Works natively with the tools your store already runs on.

ShopifyKlaviyoWebflowMailchimpPostscriptRechargeGorgias

Product

One platform. Builder, tests,
analytics and integrations.

Everything a growth team needs to ship, test and learn — without stitching together five tools.

Builder
v2

Drag-and-drop. Pixel-precise.

Snap layout, smart guides, multi-step flows, exit intent & spin-to-win — all in one canvas. No code, no compromise.

Email input·

Welcome

Get 15% off your first order

Get code
Live preview
A/B testing

Run tests that conclude themselves.

Auto-split traffic across variants, declare a winner at significance, and roll it out in one click.

Smart suggestions

See what’s working. Skip the rest.

The optimizer reads your live data and surfaces the next change worth shipping — copy, trigger, timing.

Targeting

Device. Intent. Scroll. UTM.

Show the right popup to the right person — across mobile, desktop, paid traffic, and returning visitors.

Analytics

Real-time data. 90-day history.

Impressions, conversions, CVR per variant — surfaced where you make decisions, not buried in dashboards.

Integrations

Klaviyo, Mailchimp, webhooks.

Subscribers land in your list with consent metadata in real time. No middleman, no Zapier required.

See every feature

From the founder

I build Pop the Lead full-time, by myself, for the stores I’d use it on.

I’m Moksh — I ran growth at an e-commerce brand for a year and hated every popup tool we tried. So I left to build one that treats your storefront like production code: a real builder, honest A/B tests, and a price that doesn’t need a sales call. No VCs, no roadmap I can’t commit to.

The mission: ship the best popup tool on the internet without charging marketing-team prices.

Built in India — global talent, fair pricingEmail me directly

How it works

Live on your store
in under five minutes.

  1. 01

    Embed

    Drop one script tag.

    A single line of JavaScript. Works on Shopify, Webflow, WordPress, Next.js — anywhere you can paste HTML.

    layout.tsx
    <script src="https://www.popthelead.com/embed/popup.v1.js"
      data-site-token="ptl_a4f9..."
      defer>
    </script>
  2. 02

    Design

    Build the popup.

    Use the canvas to design multi-step flows, exit-intent, spin-to-win — and preview them on real device sizes.

    Canvas
    Save
  3. 03

    Ship

    Publish & capture.

    Hit publish. Subscribers stream into Klaviyo or Mailchimp with consent metadata in real time.

    Welcome DiscountLive
    +18 todayCVR 7.4%
  4. 04

    Iterate

    Learn from real data.

    The optimizer surfaces the next change worth shipping. Apply it in one click and watch your CVR climb.

    Suggestion+0.8% CVR

    Try a 2-step flow — current variant abandons on mobile.

Mobile

Designed for the
60% of your traffic on a phone.

Every template ships responsive out of the box — exit intent on mobile uses scroll-up triggers, spin-to-win lays out vertically, and forms keep the keyboard in mind.

9:415G

◇ BEFORE YOU GO ◇

Take 15% — but only right now.

Single-use code, expires when you close this tab.

00

hr

10

min

00

sec

you@brand.com

Real expiry. No silent re-trigger.

Exit intent
9:415G

ONE SPIN

Spin the wheel.

Real codes, real odds. One spin per visitor.

10%FREESHIP5%20%TRYAGAIN15%
you@studio.com

Code applies at checkout.

Spin to win
9:415G

FIRST VISIT

Welcome to the studio.

Take 10% off your first order — on us.

you@studio.com

One use per customer. No spam, ever.

Welcome discount
9:415G

PICK UP WHERE YOU LEFT

Your bag is being held.

Finish in the next 24 hours and take 15% off the total.

Aroma diffuser

Walnut + ceramic

$78

Lemon verbena candle

8oz

$36

Expires in23:59:12

Code auto-applied. One-time per cart.

Cart recovery
9:415G

— DISPATCH —

A newsletter worth opening.

One letter a week. Stories, sketches, the occasional rant.

Unsubscribe in one click.

Newsletter
9:415G
$12 more to free shipping$63 / $75

We'll waive shipping on orders over $75.

Free shipping bar

← swipe →

0 min

Setup time

first popup live

0.0%

Uptime target

API + embed

0

ESP integrations

Klaviyo, Mailchimp, Omnisend, +3

0

Script tag

Shopify · Webflow · WP · any HTML

From real stores

What customers
actually say.

“We swapped Privy for Pop the Lead in an afternoon and our welcome popup CVR went from 3.1% to 6.4% in the first week. The A/B test setup is the cleanest I've used.”

Anika Rao

Sage & Sons · sageandsons.com

“I'm a one-person store. I needed something I could set up in 20 minutes and forget about. The Klaviyo sync just works and the analytics actually tell me what's happening.”

Jordan Mehta

Northwell Goods · northwell.co

“Fair pricing, no bloat, and the founder actually replies to emails. Our exit-intent popup pays for the plan ten times over every month.”

Priya Shah

Maison Verde · maisonverde.shop

ROI calculator

Does this pay for itself?
Almost certainly yes.

Drag the sliders. The math uses an industry-average 3.4% popup engagement and a 4% email-capture rate — conservative numbers most well-targeted Pop the Lead campaigns beat.

Your numbers

50,000
1,000500,000
$40
$10$300
2.5%
0.5%10%

Industry defaults: 50k visits, $40 AOV, 2.5% email-to-purchase. Adjust to match your store.

Projected impact

Extra emails captured / month

680

Extra revenue / month

$680

≈ $8,200 / year

Payback vs Pro

< 1 mo

Annual ROI

28.1×

Start free, see the real numbers

Pro: $29/mo · $290/yr

These are projections from industry benchmarks — your real numbers depend on traffic quality, targeting, and offer strength. The free Starter plan lets you measure your actual lift before paying.

Pricing

Plans that pay for themselves
in a week.

Start free. Upgrade when your popup pays your subscription back.

Recommended

Pro

For stores doing <50k visits/mo

$290/year

billed yearly · 2 months free

Upgrade to Pro
  • Unlimited popups
  • 50,000 impressions / month
  • 3 websites
  • A/B testing
  • Smart suggestions
  • + 2 more

Starter

For stores trying it on

Free

forever

Start free
  • 1 active popup
  • 500 impressions / month
  • 1 website
  • Basic analytics
  • Email capture

Agency

For teams managing many sites

$990/year

billed yearly · 2 months free

Upgrade to Agency
  • Everything in Pro
  • 500,000 impressions / month
  • Unlimited websites
  • Webhooks & API
  • White-label embed
  • + 1 more

Built in India

Why we’re this affordable.

Pop the Lead is run from Bareilly, India by a single full-time founder. We’re bootstrapped — no investors to repay, no growth team, no enterprise sales overhead baked into the price. The savings get passed back to you.

No VC, no bloat, no inflated SaaS pricing.

In good company: Zoho, Razorpay, Postman — all global SaaS products built out of India that ship on quality, not on fundraising rounds.

  • Solo founder, low overhead

    One full-time engineer (me, Moksh) in India. No US office, no enterprise sales reps, no marketing department to feed.

  • No VC, no growth-at-all-costs math

    Bootstrapped. Pop the Lead has to be profitable on its own merits, so prices are tied to costs — not a board's growth model.

  • Savings passed on, not pocketed

    Same Vercel + Supabase infrastructure as every modern SaaS. We don't charge enterprise prices for a tool an indie store can run.

Starter
Pro
Agency
Builder
Active popups
1
Unlimited
Unlimited
Multi-step flows
Exit intent & spin-to-win
Custom CSS
Experimentation
A/B testing
Smart optimization
Advanced targeting
Data & integrations
Monthly impressions
500
50,000
500,000
Klaviyo + Mailchimp
Webhooks & API
Websites
1
3
Unlimited
Support
Email support
Priority response (<24h)
Dedicated CSM

Questions

Frequently asked questions

Still wondering? Email the founder.

Fair question. Pop the Lead is run by one founder (me, Moksh), full-time, and I answer every support email personally. The product sits on Vercel + Supabase — the same infrastructure Klaviyo, Notion, and thousands of larger SaaS apps use. You can export your subscribers any time as CSV, and we don't lock you in with a long contract. If the product disappoints, you can leave in one click.

You get a 30-day notice and a full export of every popup, subscriber list, and analytics record before anything is touched. The plan is to open-source the embed script so popups already on your store keep firing even if the dashboard goes away. Subscribers already pushed to Klaviyo / Mailchimp / your webhook stay where they are — we don't hold them hostage in our database.

No. The price is low because I'm a solo founder in India with low overhead, no VC investors to pay back, and no marketing team to fund. The product has unlimited popups, real A/B testing, smart optimization, Klaviyo + Mailchimp integrations, and 50k monthly impressions on Pro — the same feature set that Privy charges $49/mo for. Savings come from structure, not skimping.

Yes — 14 days, no questions asked. If anything in the first two weeks isn't what you expected, email me and I'll refund the full amount. After that, you can cancel anytime from billing and keep access through the end of your paid period.

Yes. Every popup, variant, and subscriber list exports to CSV or JSON from the dashboard — no support ticket, no waiting. Subscribers are also pushed to your ESP in real time (Klaviyo, Mailchimp, webhook), so your authoritative list lives outside Pop the Lead by default.

Klaviyo is an email platform with popups bolted on — overkill if you just need capture. Privy and OptinMonster are mature but priced for venture-funded growth (Privy starts at $49/mo for 100k impressions, OptinMonster at $29/mo for fewer features). Pop the Lead is $29/mo with 50k impressions, unlimited popups, A/B testing, and the integrations you actually use. The trade-off: we're younger, so we don't have a 10-year support back-catalogue.

No. The embed is a single ~10KB script, lazy-loaded after the page is interactive, and audited for Core Web Vitals. We don't load third-party trackers, fingerprinters, or ad tech.

Yes. Cancel from your billing portal in one click. You keep access until the end of your current billing period, then we stop charging — no winback emails, no retention spam.

Stop losing 98% of your traffic.

Capture them in four minutes. Free forever to start — no card, no contract.

Create free accountTalk to the founder

Free plan ships with everything you need to start

High-converting popups for e-commerce — drag & drop, A/B testing