Benchmarks
FeaturedApril 22, 2026 · 6 min read
Popup conversion rate benchmarks: what's actually good?
Industry averages, percentile bands, and what to chase as a target — based on how high-performing brands set their CVR goals.
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Field notes
Notes from the popup mines.
Benchmarks, targeting tactics, design patterns, and honest takes on the popup tool stack.
Targeting
April 8, 2026 · 5 min read
Exit-intent is the most overused targeting rule. Here's how to use it well.
Every popup guide tells you to turn on exit-intent. Most of the time it's a mistake. A pragmatic guide to when it works, when it flops, and how to combine it with other triggers.
Read articleBuilder
March 26, 2026 · 5 min read
When to use multi-step popups (and when one screen is enough)
Multi-step popups are powerful — and easy to overuse. A framework for picking the right number of steps based on what you're asking for.
Read articleStack
March 12, 2026 · 7 min read
Klaviyo's popup tool vs a dedicated popup builder
Klaviyo is excellent at email — but should you use its built-in popup tool or layer a focused popup builder on top? An honest breakdown.
Read articleDesign
February 28, 2026 · 8 min read
The popup designs we've seen convert the best
Patterns from looking at hundreds of popups across e-commerce, content, and SaaS. What the best ones have in common — and the design clichés to skip.
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