Starter
For stores trying it on
Free
forever
- 1 active popup
- 500 impressions / month
- 1 website
- Basic analytics
- Email capture
popthelead.com
Pricing
Plans that pay for themselves in a week.
Start free. Upgrade when your popup pays your subscription back. Prices in USD; local taxes are calculated at checkout by Dodo Payments (our merchant of record). Full refund within 14 days.
Pro
For stores doing <50k visits/mo
$29/month
billed monthly
- Unlimited popups
- 50,000 impressions / month
- 3 websites
- A/B testing
- Smart suggestions
- Klaviyo & Mailchimp
- Priority support
Agency
For teams managing many sites
$99/month
billed monthly
- Everything in Pro
- 500,000 impressions / month
- Unlimited websites
- Webhooks & API
- White-label embed
- Dedicated support
Need something custom? Talk to sales
Built in India
Why we’re this affordable.
Pop the Lead is run from Bareilly, India by a single full-time founder. We’re bootstrapped — no investors to repay, no growth team, no enterprise sales overhead baked into the price. The savings get passed back to you.
No VC, no bloat, no inflated SaaS pricing.
In good company: Zoho, Razorpay, Postman — all global SaaS products built out of India that ship on quality, not on fundraising rounds.
Solo founder, low overhead
One full-time engineer (me, Moksh) in India. No US office, no enterprise sales reps, no marketing department to feed.
No VC, no growth-at-all-costs math
Bootstrapped. Pop the Lead has to be profitable on its own merits, so prices are tied to costs — not a board's growth model.
Savings passed on, not pocketed
Same Vercel + Supabase infrastructure as every modern SaaS. We don't charge enterprise prices for a tool an indie store can run.
vs. the rest of the market
Same popups, half the price.
Monthly cost compared at 100k impressions / month. List prices as of 2026.
| Plan | Pop the Lead$24/moThat’s us | Privy$49/mo | OptinMonster$29/mo | Wisepops$49/mo | Justuno$59/mo |
|---|---|---|---|---|---|
| Unlimited popups | |||||
| A/B testing | |||||
| Native integrations | 6+ | 10+ | 8+ | 5+ | 12+ |
| Founder-level support | |||||
| Free trial / plan | Free plan | 14-day trial | 14-day trial | 14-day trial | 14-day trial |
Comparison based on public list prices for each tool’s closest 100k-impression plan. We rechecked these on the dates published — competitor pricing changes; verify on their site before deciding.
Yes — upgrade or downgrade anytime from your billing portal. Upgrades are prorated immediately; downgrades take effect at the next renewal.
We'll notify you when you're close to the limit. If you exceed it, your popups keep showing for the rest of the cycle, but you'll be asked to upgrade for the next month.
The Starter plan is free forever, so you can build and ship a real popup before paying. If you'd like to test Pro-only features like A/B testing, contact sales for an extended trial.
Yearly billing gives you 2 months free — you pay for 10 months and get 12. It's billed up front and renews annually.
If something isn't working for you in the first 14 days, email us and we'll make it right. We don't lock customers into plans they aren't happy with.
If you need a higher impression cap, custom integrations, SSO, a DPA, or invoiced billing, get in touch — we work with agencies and larger teams on tailored plans.