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Billing & plans
Understanding impression limits
What counts as an impression, what happens when you exceed your cap, and how to plan capacity.
Every plan has a monthly impression cap. An impression is one time a popup is shown to a visitor.
Per-plan caps
- Starter: 500 impressions/month
- Pro: 50,000 impressions/month
- Agency: 500,000 impressions/month across all sites
What doesn't count
- A popup that's loaded but blocked by a frequency cap (the visitor already saw it).
- A popup attempted but blocked by targeting rules (wrong URL, wrong device).
- Internal preview impressions when you're testing in the builder.
What happens at the cap
We'll email you at 80% and 100% of your monthly cap. Once you're over, popups continue to show for the rest of the cycle (we don't switch them off mid-month), but you'll be asked to upgrade for next month.
If you regularly exceed your cap, switching to annual billing is usually cheaper than buying overage. Or talk to sales about a custom plan.