Advanced targeting
Right popup, right visitor,
right moment
Target by device, traffic source, URL, scroll depth, exit-intent, time on page, cart value, and more. Stack conditions with AND/OR logic. Show different popups to different segments — automatically.
What you get
Six reasons teams pick this.
Device targeting
Show different popups on mobile vs desktop — or hide the popup entirely on mobile if it hurts UX.
Traffic source targeting
UTM-based rules: show a special offer to Google ads traffic, a different one to Instagram.
URL targeting
Match exact paths or wildcards. Different popups for /pricing, /blog, and your checkout page.
Scroll depth & time on page
Catch engaged visitors. Fire after they've scrolled 50% or spent 30 seconds reading.
Exit-intent
Catch visitors as they move to leave — desktop mouse-out detection plus mobile equivalents (back-button intent, scroll-up velocity).
Shopify cart value
Trigger different offers based on cart total. Higher AOV triggers free shipping. Lower AOV triggers an upsell.
How it works
Three steps. No docs required.
Open targeting
Each popup has a Targeting tab with all the available rule types.
Stack conditions
Combine rules with AND/OR logic. Example: 'mobile AND on /pricing AND scrolled > 50%'.
Publish
Save and the live embed evaluates rules on every page view. No redeploys needed.
Yes if your site exposes them. Pass user attributes (loyalty tier, lifetime value, etc.) into window.__popthelead.user — they're evaluable as targeting rules.
Browser support varies. We use back-button detection and rapid upward scroll as proxies. Desktop exit-intent (mouseout to address bar) is more reliable.
Country and region targeting are on the roadmap. Today you can approximate via UTM parameters or by passing geo into window.__popthelead.
Basic URL and device targeting are free. UTM, scroll depth, exit-intent, and cart-value targeting are Pro features.
Related features
Pairs well with
Drag & drop builder
A real visual popup builder. Freeform layout, mobile preview, multi-step flows, brand kit, custom CSS — no code required and no template lock-in.
Learn moreAI optimization
The optimizer reads your live conversion data and tells you what to test next. Concrete suggestions, no vibes — even at low traffic volumes. Included on Pro at $29/mo.
Learn moreReal-time analytics
Real-time conversion rate, per-variant breakdowns, multi-step funnel view, and source attribution. 90 days of history on every plan, warehouse webhooks on Agency.
Learn moreStop showing the same popup to everyone
Free to start. Pro unlocks the full targeting suite for $29/mo.