A/B testing
Run real multivariate tests
on every popup
Unlimited variants. Traffic splits automatically. Real-time conversion rate per variant. One-click winner promotion. No statistics degree required.
What you get
Six reasons teams pick this.
Unlimited variants per popup
Test 2, 5, or 12 variants in parallel. Most ESPs and popup tools cap you at A vs B — we don't.
Automatic traffic splitting
Visitors are evenly distributed across active variants on first impression and stay locked in for that session.
Real-time per-variant CVR
Watch conversion rates update live. See which variant is winning and by how much, no overnight wait.
One-click winner promotion
Found your winner? Promote it to 100% with one click. The losing variants archive automatically.
Statistical confidence indicator
We surface when a variant has hit enough sample size to be a real winner versus statistical noise.
Test anything, not just copy
Test entirely different designs, trigger types, multi-step flows, or offers — variants don't have to share a structure.
How it works
Three steps. No docs required.
Duplicate a variant
Click the duplicate icon on any variant and tweak whatever you want — headline, image, offer, layout.
Set the split
By default traffic splits evenly. You can weight variants manually if you want to ramp a new design slowly.
Watch and ship
Real-time analytics show CVR per variant. Promote the winner with one click when you have confidence.
Long enough to hit statistical significance — for most popups that's a few thousand impressions per variant. Our dashboard shows when each variant has enough sample size to call a winner.
Yes. A variant can have an entirely different structure — test multi-step (email then SMS) against single-step email-only, for example.
If you're under ~500 impressions/week, focus on getting traffic first. AI Optimization is more useful at low volumes — it makes suggestions even before you have significance.
It's a Pro feature. Free is for getting a single popup live and seeing whether the basic flow works.
Related features
Pairs well with
AI optimization
The optimizer reads your live conversion data and tells you what to test next. Concrete suggestions, no vibes — even at low traffic volumes. Included on Pro at $29/mo.
Learn moreReal-time analytics
Real-time conversion rate, per-variant breakdowns, multi-step funnel view, and source attribution. 90 days of history on every plan, warehouse webhooks on Agency.
Learn moreDrag & drop builder
A real visual popup builder. Freeform layout, mobile preview, multi-step flows, brand kit, custom CSS — no code required and no template lock-in.
Learn moreTest more. Guess less.
Free to start. Upgrade to Pro when you're ready to test more than one variant — $29/mo, unlimited tests included.